White-label cloud backup for MSPs

Your own backup platform, ready in minutes.

Everything you need to offer backup under your own brand — from M365 to VMware, Windows to Linux.

£250 credit when switching from a similar service

Reseller portal Customer detail
200+
UK MSPs trust BOBcloud
2,000+
servers & desktops protected
Since 1999
UK-based, UK-hosted
1TB free
30-day trial included
Microsoft 365 & Google Workspace
Windows Server
Hyper-V / VMware
Databases

Microsoft and Google don't back up your data. You need to.

Both Microsoft and Google operate a shared responsibility model — they keep the platforms available, but they do not back up your clients' data. Microsoft retains deleted M365 data for a limited period only; Google Workspace offers no native backup at all. Ransomware, accidental deletion, or a departing employee can cause permanent data loss.

  • Exchange, SharePoint, OneDrive, Teams and Google Workspace — one module
  • Granular restore — single email, file, or entire mailbox
  • Cloud-to-cloud — no hardware or storage to manage
  • Unlimited retention, AES-256 private encryption
  • ISO 27001 and SOC 2 certified storage

Every server. Every desktop. Fully protected.

Back up Windows Server and desktop machines — files, system state, bare metal — to the cloud or local storage. Restore a single file or an entire machine in minutes.

  • File, system state and bare metal backup
  • Incremental backups — as frequent as every 15 minutes
  • Restore to dissimilar hardware
  • AES-256 encryption, client-side before transfer
  • Works alongside local NAS or tape backup

Protect every VM across every host.

Back up Hyper-V and VMware VMs without agents, without downtime, and without complexity. Manage all your clients' VM hosts from one white-labelled portal.

  • Hypervisor agent — no software on guest VMs
  • Live backup with no downtime or snapshots left behind
  • Granular file and VM-level restore
  • Supports Hyper-V, VMware ESXi and Proxmox VE
  • AES-256 encryption, deduplication and compression

Your clients' databases, backed up and recoverable.

SQL Server, MySQL, PostgreSQL and MariaDB — backed up automatically, encrypted at source, and restorable to the point of failure. No scripts, no manual jobs.

  • Microsoft SQL Server, MySQL, PostgreSQL, MariaDB
  • Transaction log backup for point-in-time recovery
  • No manual scripting — scheduled from the portal
  • AES-256 encryption before transfer
  • Restore individual tables or entire databases

We protect all your customers' data

No matter where data is stored — on-premise or in the cloud, you have their backs

Since 1999
One of the UK's longest-running backup platforms
11 nines
Data durability — the same SLA as Microsoft Azure
AES-256
Client-side encryption before data leaves the device
No lock-in
Monthly billing, cancel any time, no minimums
7-day UK
Real people, based in the UK, every day of the week

Why you must back up Microsoft 365

Protect every M365 entity in Exchange, SharePoint, OneDrive and Teams with unlimited history retention.

  • Protect your customers from unknown security threats, Ransomware and Accidental Data Deletion
  • A simple click-to-restore feature to recover data from your backup to the Microsoft Cloud
  • Cloud-to-Cloud backup — no requirement to manage backup storage
  • Snapshots as frequently as every 15 minutes
Read More
Microsoft 365 Backup

Data Protection Solutions

Data security must be applied to every stage of the data lifecycle. We encrypt your data chain end-to-end during backup, transfer, rest and restore.

Even if someone were to capture your data packets during transfer, they couldn't decrypt the data in your cloud storage.

GDPR is always paramount in our methodologies, so we never routinely capture personal data.

Read more
Data Protection

One Portal For Everything

Manage all your customer accounts from one screen on your hosted Reseller portal. Add extra staff and assign their permissions using role-based administration.

  • No requirement to purchase additional software or hardware
  • Unlimited automated online cloud storage backups and restores
  • 30-day trials — email and remote support 7 days a week
  • Monitor usage and set alerts from your portal
  • No Reseller fixed-term contracts — terminate at any time
  • One simple monthly invoice with CSV for your billing software
Dashboard
Dashboard
Dashboard
See the portal your clients log into

This is the white-label customer view. Sample data. No signup required.

How BOBcloud protects your critical data

Over 25 years we've built and run backup infrastructure that MSPs across the UK depend on — quietly, reliably, without fuss.

Our platform is ISO/IEC 27001:2013 accredited with 11 nines of data durability. Everything is encrypted client-side before it leaves the device.

30+ backup modules. Fully white-labelled. No lock-in. Cancel any time.

Start your free reseller trial

No payment details required. 30-day trial with 1TB of storage. Full white-label from day one.