Looking for an Acronis Alternative? What UK MSPs Should Consider

Acronis Cyber Protect Cloud is one of the most widely used MSP platforms in the world. It's capable, well-supported, and covers an impressive range of workloads. So why are UK MSPs looking for alternatives?

The answer usually comes down to one of four reasons: complexity, cost, contract terms, or the fact that they only need backup — not a full cybersecurity stack. This article looks at those reasons honestly and explores what to consider when evaluating alternatives.

Why MSPs Look for an Acronis Alternative

It Does More Than You Need

Acronis has evolved significantly over the last few years. What started as a backup platform is now a full cybersecurity suite — including capabilities such as EDR, XDR, MDR, DLP, email security and patch management, plus RMM and PSA integrations.

For MSPs who already have a security stack — an existing RMM, a preferred endpoint security vendor, a PSA they know well — paying for Acronis means paying for capabilities you're not using. The backup component is excellent, but it comes bundled with tools that duplicate what you already have.

If all you need is reliable, multi-tenant backup with good module coverage, a dedicated backup platform is likely to be simpler to deploy, simpler to support, and cheaper.

Pricing Complexity

Acronis pricing varies by workload type, storage tier, and feature set. Understanding exactly what you'll pay for a given client configuration requires either a detailed quote from a partner or careful navigation of their pricing documentation. Storage is billed separately from licences, and the cost of features like disaster recovery and advanced security adds up quickly.

For MSPs building a predictable, scalable backup service, pricing transparency matters. Being able to tell a client what their backup costs per month — and know that the number is reliable — is important for building margin into your service.

Annual Commitments

Many Acronis partner agreements involve annual commitments, though pay-as-you-go options exist depending on your reseller tier. For MSPs onboarding new clients or managing fluctuating client estates, minimum annual spend requirements create pricing risk. If a client churns mid-contract, the economics can be painful.

UK Focus

Acronis operates globally with data centres in multiple regions including the UK. For some MSPs, working with a platform that is specifically built around the UK market — with UK-based storage, UK support, and pricing in sterling with no currency risk — is a preference rather than a compliance requirement. It is a matter of fit rather than capability.

What to Look for in an Acronis Alternative

If you're evaluating alternatives, the criteria depend on what drove you to look in the first place.

If complexity is the issue — look for a platform that does backup well without requiring you to learn a new security stack. Multi-tenant management, clear reporting, and straightforward module configuration should be the priority.

If pricing is the issue — look for per-GB storage pricing with separate licence fees, no minimum commitments, and monthly billing. Avoid platforms that bundle storage into the licence price, as this removes your ability to control margins.

If contract terms are the issue — look explicitly for monthly rolling contracts with no minimum spend. These are less common than annual agreements but do exist.

If a UK-focused platform is a preference — look for UK-based storage, UK support, and a UK-registered provider. For some MSPs this is simply a preference for working with a local supplier rather than a global vendor.

How BOBcloud Compares

BOBcloud is a UK white-label backup platform built specifically for MSPs and IT resellers. It does one thing — backup — and is designed to be straightforward to deploy and manage at scale.

Module coverage — BOBcloud supports 30+ backup modules including Microsoft 365, Google Workspace, Windows Server, Windows Desktop, Linux, macOS, VMware, Hyper-V, Proxmox, SQL Server, MySQL, NAS devices (QNAP and Synology), and more. Coverage for the workloads UK MSPs typically manage is comprehensive.

Pricing — per-GB storage on Azure and Wasabi, with separate per-device licence fees. No minimum monthly spend, no annual commitments. Monthly billing, cancel anytime.

UK storage — backup data is stored on Microsoft Azure (UK South) and Wasabi (London). Both are ISO 27001 and SOC 2 Type II certified. For MSPs who prefer to keep client data within the UK, this is confirmed by default.

White-label — full white-label branding across the portal, client software, and automated emails from day one. No additional charge for branding.

Switching credit — if you are migrating from Acronis or another platform, BOBcloud offers up to £250 credit calculated against your existing provider's current invoice.

Where Acronis is stronger — if your clients need the cybersecurity features bundled into Acronis (EDR, email security, patch management), or if you need deep PSA and RMM integrations, Acronis remains a strong choice. BOBcloud is a backup platform, not a security suite.

Making the Comparison

The practical test is straightforward. Run a free trial of any platform you are evaluating, replicate your typical client configuration, and check:

• How long does onboarding a new client take?
• How clear is the backup status reporting across all clients?
• Can you restore a test backup cleanly and quickly?
• Is the pricing what you expected when the invoice arrives?

If you're considering a move from Acronis, BOBcloud offers up to £250 switching credit when you sign up — applied across your first three months and calculated against your current Acronis invoice. Create your free reseller account →

The free 30-day trial includes 1TB of storage and requires no payment details. Or, get in touch to talk through specifics of migrating your client base.

Product features, pricing, and availability are subject to change. Comparisons are based on publicly available information at the time of writing.