Sell cloud backup under your own brand — no servers to buy, no software to develop, no storage contracts to sign. BOBcloud provides the infrastructure; your customers see only your brand.
Trusted by 200+ UK MSPs since 1999. Covers M365, Hyper-V, VMware, SQL, Windows servers, desktops, and more — all from one white-labelled portal.
Start Free 30-Day Trial →No payment details required · 1TB included
White label backup is a ready-built cloud backup service that you resell under your own company name. You set the pricing, manage the customers, and take the margin — while BOBcloud handles the infrastructure, software, and storage.
For MSPs and IT resellers, it means you can offer a professional, branded backup service to your clients from day one — without the capital investment in servers or the development time of building your own platform.
Your customers see your logo, your colours, your portal URL, and your email address. BOBcloud is invisible to them. You own the customer relationship.
One white label platform covers everything your MSP clients need. No bolt-ons, no extra licences — all modules included in your reseller account.
Exchange Online, SharePoint, OneDrive, and Teams backup with granular restore.
Agentless and agent-based Hyper-V VM backup with incremental block-level sync.
VMware vSphere and ESXi backup with CBT support and instant VM recovery.
Full system, bare-metal, and file-level backup for Windows Server environments.
Database-level SQL Server backup with transaction log support and point-in-time restore.
Gmail, Drive, Contacts and Calendar backup for Google Workspace tenants.
Scheduled file, folder and system backup for Windows 10/11 endpoints.
File and folder backup for macOS devices to cloud storage.
NAS backup to cloud for QNAP and Synology devices.
File-level and bare-metal backup for Linux servers and desktops.
Virtual machine backup for Proxmox VE environments.
Database backup for MySQL and MariaDB with incremental support.
Getting your white label backup service live takes minutes, not months.
Sign up for a free 30-day reseller trial. No payment details, no commitment. 1TB of storage included.
Create customer accounts from your reseller portal. Set storage quotas and enable the backup modules your clients need.
Install lightweight backup agents on your clients' servers, desktops and devices. Works silently in the background.
Once you have 5+ active devices, we apply your full white label rebrand — logo, colours, portal URL, emails, and EULA.
There are several white label backup options available to MSPs. Here is why over 200 UK MSPs have chosen BOBcloud.
No per-user or per-device fees. You pay for storage used, not per seat. This makes pricing predictable as your client base grows, and protects your margins on smaller clients.
UK-based support, UK-based business. We have been operating since 1999. When something goes wrong at 9pm, you reach a UK technician who knows the platform — not an overseas call centre reading from a script.
Azure and Wasabi storage, ISO 27001 certified. Your clients' data is stored in Microsoft Azure and Wasabi Cloud Storage, both ISO 27001 certified with 11 nines of durability. You can tell your clients exactly where their data is held.
No minimum contract. Monthly billing, cancel any time. We earn your business every month rather than locking you in.
The white label rebrand covers every screen and communication your end customers see — from the software installation wizard to scheduled backup reports.
Installation screens carry your logo and company name from the first screen. Automated backup reports land in your clients' inboxes showing your brand, not ours. The portal URL your clients log in to uses your company name as the prefix.
Once set up, branding is applied automatically to all new and existing devices — no reinstallation required on your clients' machines. Email reports and portal URL changes are applied immediately.
Native
White Labelled
Before
AfterNo per-seat fees, no per-device charges. You pay for the storage your clients use. Mark it up however you like — the margin is yours.
30 days free with 1TB of storage included. No payment details required. Full platform access from day one.
Monthly billing, no minimum contract. Storage billed per GB used. White label rebrand included from 5 active devices.
Discounted rates for higher storage volumes. Dedicated account manager and priority support.
White label backup is a cloud backup service provided by one company (BOBcloud) that another company (your MSP) sells under its own brand. Your clients see only your branding — your logo, your portal URL, your emails. BOBcloud's name does not appear anywhere customer-facing.
The full rebrand is free once you are an active MSP with at least 5 backed-up devices. There is a £10/month service charge to maintain the rebrand. This covers logo, colours, portal URL, email branding, installation screens, and EULA.
All 30+ modules are included — M365, Hyper-V, VMware, Windows Server, SQL Server, Google Workspace, Windows and macOS desktops, QNAP, Synology, Linux, Proxmox, and more. There are no per-module charges.
Data is stored on Microsoft Azure and Wasabi Cloud Storage, both ISO 27001 certified, with data held in UK/EU regions. All data is encrypted with AES-256 in transit and at rest. You can specify which storage destination each client uses.
Yes. Emails, reports, and portal URLs are updated immediately when your rebrand is applied. Desktop clients pick up the new branding on the next scheduled client update — no manual reinstallation on your clients' devices is required.
No. BOBcloud operates on monthly billing with no minimum term. You can cancel at any time. We also offer a £250 switching credit if you are moving from another backup provider, calculated against your existing provider's current invoice.
You set your own end-customer pricing. You pay BOBcloud a wholesale rate per GB of storage used, and charge your clients whatever rate you choose. Most MSPs apply a 2–3× markup and bundle backup into their managed service packages.
Yes. You can begin using the platform without white labelling and apply the rebrand later once you have 5+ active devices. The branding is applied across all existing accounts when your rebrand is added — you do not need to recreate anything.
Free 30-day trial with 1TB storage. No payment details required. Full platform access from day one.
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