"Best MSP Backup Solution in 2026: Honest Comparison for IT Resellers"

28 April 2026 BOBcloud

Disclosure. BOBcloud, the publisher of this article, makes a white-label cloud backup platform for MSPs. We're including ourselves in the comparison below alongside the larger industry players. We've tried to be straight about where each option fits — including where ours doesn't.

Note on pricing and features. Pricing, margins, and feature sets referenced are indicative at time of writing and vary by region, agreement, workload mix, and vendor policy. MSPs should always obtain written quotes based on their specific environment before committing.

If you're an MSP looking for a backup platform to resell to your clients, the obvious advice you'll find online is rarely useful. Most "best MSP backup" lists are vendor blog posts where the vendor's own product happens to be number one, or affiliate-driven roundups where rankings correlate suspiciously well with commission rates.

We've spent 25 years running cloud backup infrastructure and watching MSPs cycle through platforms. The pattern, in our experience, is consistent: MSPs pick a vendor for the wrong reasons, get locked in, then spend two years working out how to migrate when the pricing model breaks their margin. This guide is built to help you avoid that cycle.

What "best" actually means for an MSP

For end-user backup, "best" usually means reliability and recovery speed. For an MSP, in our view the bar is different. Most MSPs typically need a platform that:

  1. Lets you keep your margin. The wholesale-to-retail spread has to leave you with enough gross margin to cover support and still be profitable.
  2. Carries your brand, not the vendor's. When a client gets a failed-backup alert, ideally they should see your logo, not someone else's.
  3. Doesn't lock you in. If pricing changes or service degrades, you want to be able to migrate without ransom-level data egress fees.
  4. Bills predictably. Surprise overage charges and per-feature add-ons can destroy MSP economics. A model you can forecast matters more than a low headline rate.
  5. Supports the workloads your clients actually have. Microsoft 365, Hyper-V, VMware, Windows Server, endpoints, NAS devices, and increasingly Google Workspace and Linux.

Most of the comparisons below are weighed against those five criteria, not features-on-paper.

Datto (now Kaseya)

Datto built its reputation on hardware-anchored BCDR appliances and was the dominant MSP backup brand for the better part of a decade. Acquired by Kaseya in 2022, the platform now sits inside the broader Kaseya 365 stack.

Strengths. Mature SIRIS appliance line, strong instant-virtualisation features, established RMM/PSA integrations, US-based 24/7 support. Their channel program is one of the most polished in the industry.

Weaknesses. Pricing under Kaseya has been a sore point for parts of the channel — many MSPs we've spoken to and seen post publicly say they've experienced significant year-on-year increases at renewal, with limited room to negotiate. The platform is increasingly bundled with other Kaseya products, which suits MSPs who want a single-vendor stack but works less well for those who want to mix vendors. Egress and migration costs are often described by MSPs as uncomfortable.

Best for. Larger MSPs already running other Kaseya tools who value tight stack integration. In our view, less suited to MSPs who want to mix vendors or who run on tight margins.

Acronis Cyber Protect

Acronis pivoted hard from backup-only to "cyber protection" — a single agent that does backup, anti-malware, vulnerability assessment, and patch management. For MSPs, this is sold as Cyber Protect Cloud.

Strengths. Genuinely broad feature surface — if you want one agent doing five jobs, this is it. Strong image-based backup, immutable storage options, good ransomware detection. White-label is supported.

Weaknesses. Per-feature pricing typically means the headline per-workload rate doesn't reflect what you actually pay. Adding M365 backup, anti-malware, and patch management to a single endpoint can multiply the base cost noticeably. Anecdotal reports from some MSPs mention the console feeling heavy and occasional agent stability issues on Windows Server. Support quality is sometimes described as varying by region.

Best for. MSPs who want to consolidate backup, security, and patching into one bill. Less suited if you only want backup and don't need the security layer.

Veeam Backup for Microsoft 365 + Veeam Service Provider Console

Veeam isn't a single MSP product — it's a suite. The most relevant pieces for an MSP are Veeam Backup for Microsoft 365 (widely regarded as a leader for M365 protection) and Veeam Service Provider Console for managing client backups at scale.

Strengths. Strongly regarded for VMware and Hyper-V backup. M365 product is excellent. Vendor-neutral on storage — you bring your own object storage destination, which keeps storage costs flexible.

Weaknesses. Steep learning curve. In our view, designed for technical MSP teams, not generalists. White-labelling has been described as limited — you can typically rebrand customer-facing reports but not the management console itself. Per-VM and per-mailbox licensing means costs scale linearly with your client base, which can hurt at scale.

Best for. MSPs whose technical teams already know Veeam and who serve clients with substantial virtual infrastructure. Less suited to small MSPs with mostly endpoint and M365 workloads.

MSP360 (formerly CloudBerry)

MSP360 took the model of "agent + bring-your-own-storage" and built it into a popular MSP product. You buy licenses; you point them at AWS S3, Wasabi, Backblaze B2, or wherever else; the platform handles the rest.

Strengths. Predictable per-license pricing. Good white-label options. You control your storage relationship, which means you control your storage costs.

Weaknesses. The "bring your own storage" model means you're typically managing two vendor relationships (the software and the storage provider) and dealing with two support paths when something goes wrong. M365 support exists but has sometimes been perceived as less mature than dedicated M365 backup tools. The console is functional rather than polished.

Best for. Technically confident MSPs who want maximum flexibility and don't mind managing the storage side themselves. Less suited if you want a fully turnkey, single-bill platform.

N-able Cove Data Protection (formerly SolarWinds Backup)

Cove is the MSP-focused arm of N-able's broader stack, alongside their RMM and PSA tools. It targets MSPs who want backup integrated into their existing N-able toolset.

Strengths. Cloud-first design, no on-premise appliance needed. Good Active Directory and Exchange recovery. Tight integration with N-able RMM if you already use it. Predictable per-device pricing.

Weaknesses. In our view, customisation is limited. Storage costs can be higher relative to bring-your-own-storage models. White-labelling is available but constrained — the look and feel is recognisably N-able. The roadmap has sometimes been perceived by MSPs as lagging competitors on M365 features.

Best for. MSPs already standardised on the N-able stack. Less compelling if you don't already use N-able RMM.

BOBcloud

This is our platform — see the disclosure at the top of this article. Here's how we'd describe ourselves honestly:

Strengths. Fully white-label by design. Your brand on the portal, the agent, the emails — none of our branding visible to your clients. Monthly billing with no annual contract; you can scale up or down without penalty. UK-based data storage by default, with US and EU regions available. Pricing is transparent and listed on our pricing calculator so you can model your real client mix before signing up. We give a storage credit to MSPs migrating from another platform — current terms are on our contact page.

Weaknesses. We're smaller than the names above. Our brand recognition outside the UK is limited. We don't have the marketing budget of Acronis or the appliance line of Datto. If you're an MSP whose clients ask "are you using a Magic Quadrant leader?", we won't tick that box. We're best suited to MSPs who care more about margin and flexibility than about putting a famous logo on their stack.

Best for. UK and EU MSPs (and increasingly international ones) who want to keep margin, brand, and flexibility — and who'd rather work with a small, accessible vendor than a Fortune 500 one. Less suited to MSPs who specifically need US-based 24/7 phone support, or who serve clients in regulated industries that demand a Tier 1 vendor name.

How to actually choose

We've watched a lot of MSPs go through this decision badly. Here's what we'd suggest, in order:

  1. Get pricing in writing for your real client mix. Vendors often quote a per-workload rate that looks reasonable, then add up the per-feature, per-region, and per-retention extras at the end. Make them produce a quote based on your actual client numbers (e.g. 200 endpoints, 30 servers, 150 M365 mailboxes) and check that number against your retail pricing.

  2. Test M365 restore on a real account. Most MSP backup platforms claim "granular M365 recovery." Some can be slow, painful, or limited to specific item types. Spin up a trial, back up a real M365 account (yours), restore a single email and a single SharePoint document, and time it.

  3. Read the migration clause before signing. Specifically: what do you have to pay to get your clients' data out of the platform? Some vendors charge significant egress fees if you migrate. Get the number in the contract before you sign.

  4. Ask for the support escalation path. Who answers the phone at 2am when a client's restore fails? The answer "our excellent partner success team" is, in our view, a yellow flag. The answer "you'll be on the phone with a senior engineer within 30 minutes" is what most MSPs we know want.

  5. Run the maths on margin, not features. Whichever platform you pick, a sustainable choice is typically one where your wholesale cost leaves enough gross margin at your retail price after support costs. Anything thinner and you may be working hard to lose money.

What we'd do if we were you

If we were starting an MSP backup line today and weren't BOBcloud, here's what we'd actually do: shortlist three vendors based on the sections above, sign up for trials of all three, and run them against the same test client (yourself or a friendly internal one) for 30 days. Watch the actual experience — alerts, restores, billing, support response — not the demo.

The vendors that look best in marketing materials are not always the ones that look best in practice. In our experience, the platform that wins is often not the one MSPs expected to win when they started.

If you want to add BOBcloud to that shortlist, you can create a reseller account — it takes about two minutes and gives you a working environment with full access to the white-label portal, no credit card required.

Whatever you choose, choose deliberately. Your backup platform decision is, in practice, a 3-5 year commitment, and the cost of switching badly tends to be much higher than the cost of choosing carefully.