Most backup platforms want a multi-year commitment, an auto-renewal clause and a phone call before they'll tell you the price. We publish ours, and you can leave after the first invoice.
Estates grow. Retention stacks up. Workloads get counted separately. Add an annual escalation clause and by year three you're paying meaningfully more than the figure that won your business — on a contract you can't leave.
Illustrative. The point isn't the exact numbers — it's that you can't model them in advance, which makes it impossible to price your own service with confidence.
A 60-day notice period means the real decision point is two months before the date in your calendar. Miss it and the contract renews itself — for another year, or another three.
The average MSP runs dozens of vendor agreements at once. Tracking every notice window across all of them is a full-time job nobody has been given.
Your customers can leave with a month's notice. If your platform is on a three-year term, you carry that risk for the whole of it. We don't ask for one.
Committed on day one for an estate you can't predict. A customer churning in month three doesn't reduce what you owe, and the exit is thirty-three months away.
Measured and invoiced each month. You can stop after the first one. The bill follows the estate in both directions, so your cost moves when your revenue does.
Buying storage in blocks means paying for headroom you haven't filled. Measuring consumption means you don't.
Paying for 10 TB. Storing 4 TB.
Storing 4 TB. Paying for 4 TB.
Modular pricing: the devices and users you protect, plus the storage you consume. Billed monthly.
£3.00 a month for a Windows or macOS desktop, £7.80 for a Windows or Linux server. Hypervisors and NAS devices are licensed separately. You pay only for the licences you have allocated.
£1.20 a month covers a Microsoft 365 or Google Workspace user — mail, drive, sites and Teams data under the same licence, with no per-feature add-on.
£0.02/GB on Wasabi EU (£20 per TB) or £0.06/GB on Azure UK South (£60 per TB), billed on what you actually store. Bring your own S3-compatible destination and there is no storage charge from us at all.
All prices per month, excluding VAT. Nothing here is gated behind a quote.
| What you are protecting | Price / month | Included |
|---|---|---|
| Windows or Linux server | £7.80 | Files, system state, bare metal, MS SQL, MySQL, MariaDB, PostgreSQL, Oracle, Tibero, Proxmox VE |
| Windows PC or Mac | £3.00 | Files, Windows System bare metal, cloud sources (OneDrive, Dropbox, Google Drive) |
| Microsoft 365 user | £1.20 | Email, OneDrive, SharePoint and Teams |
| Google Workspace user | £1.20 | Gmail, Drive, Docs, Calendar and Chat |
| Hyper-V or VMware VM | £3.00 | VM backup, snapshots and instant recovery |
| Exchange mailbox | £0.70 | Individual mailbox-level backup |
| Synology or QNAP NAS | £7.20 | Shares and snapshot protection |
| Storage — Wasabi EU | £0.02/GB | £20 per TB, measured on actual usage |
| Storage — Azure UK South | £0.06/GB | £60 per TB, measured on actual usage |
| Storage — your own destination | £0.00 | Any S3-compatible target, Backblaze B2, Azure, SFTP or local NAS. You pay your provider, not us. |
Wholesale cost to you as the reseller. What you charge your own customer is your decision.
Excluding VAT. Storage is measured on actual consumption, so these figures move with the estate in both directions. Supply your own storage destination and the storage line disappears entirely.
Model your own estate on the calculator. It's public, needs no login, and takes your real device and user counts. If the number doesn't work for you, you'll know in two minutes rather than after a discovery call.
Backups written to object-locked storage cannot be altered or deleted by anyone, including you, for a fixed 90-day retention period. Priced separately and enabled per customer — it isn't switched on unless you choose it.
Comparing headline rates between platforms rarely works, because the platforms don't charge for the same things. It's the billing model that decides what you actually pay over three years — and how easily you can price your own service.
Hardware sits on the customer site with a term subscription attached. Fast local recovery, but capital is committed up front per site and the term is usually measured in years. Growth means another appliance.
A single rate per protected workload with an allowance of storage included. Simple until the allowance runs out, at which point overage rates apply — and those are often the part that isn't published.
Common in the virtualisation-first platforms. Predictable while your customers' host counts are stable; less so when a customer consolidates or expands, since the licence follows the infrastructure rather than the data.
What we do. Licences follow what you protect, storage follows what you store, and both are measured monthly. No allowance to exceed, no egress charge on restores, and nothing to commit to beyond the first invoice.
The question worth asking any vendor. Not “what does it cost” but “what does it cost in year three, if this customer doubles their data and that one leaves?” If the answer needs a call, the model is doing the work the price list should be doing.
The calculator is open to anyone. No form, no login, no follow-up call unless you ask for one.